Microsoft Dynamics 365 for Marketing
Dynamics 365 – ‘Target a Person not the Masses’
With Dynamics 365 marketers can exploit wide-ranging data, including customers’ digital behaviour. They can execute and control personalised campaigns that engage prospects at the right time. Mix it up with offline, digital and social channels. And moreover, activate a higher and more complex range of multi-channel, segmented campaigns that really hit the spot at every milestone.
“Everyone is not your Customer!” Seth Godin, Purple Cow: Transform Your Business by Being Remarkable
Your marketing team probably has plenty of ambition and creative ideas for campaigns to enhance your brand and capture customers’ attention. But how do they know which are most likely to deliver ROI? And will the results feed smoothly into the sales pipeline, where resources are ready to capitalise on them?
Driving Deeper Customer Engagement
Dynamics 365 for Marketing helps your business gain recognition and build loyalty, creating extra sales opportunities.
Marketing & Sales Synergy
Share the same view of the customer journey. Feed your campaigns into the pipeline and make sure no opportunity is wasted. Collaborate with sales to target and prioritise campaigns, using reliable and comprehensive data insight.
Focus your team on planning, ideas and decision-making. Dynamics 365 CRM provides marketing automation, email marketing, web intelligence, campaign analytics, form capture and surveys. You can increase your volume of activity whilst staying in control and constantly evolve it to improve results. Automated social discovery tells you who’s interested in your products so you can respond quickly.
Lead Management & Scoring
Spot the best opportunities with advanced lead management and lead scoring. Nurture your leads and prospects with multistage, trigger-based, personalised content and offers that guide customers through the sales funnel, no matter where they are in the buying cycle.
Dynamics 365 gives you embedded, contextual social media tools, so you can keep up to the minute with customer and prospect trends and needs. Measure social media campaign performance and impact and track your share of voice across Twitter, Facebook, YouTube and more. With reliable, comprehensive social tracking, you can evaluate and influence your global sentiment and brand presence.
With Dynamics 365 you see your return on investment (ROI) on every marketing activity. Measure pipeline and revenue and see the results in personalised role-based dashboard. With a clear overview of all marketing results, you can quickly judge performance. Real-time reporting is easy with familiar tools including Excel and Power BI.
Reaching your Buyers on their Digital Journey
A Thought Paper for Marketing & Business Leaders.
Key techniques, tactics and digital tools that in our everyday experience have delivered the best ROI and competitive advantage in B2B marketing. Start your journey with our essential steps to creating a successful integrated, digital campaign strategy
Digital Transformation for your Marketing
For further information to help you find the right Digital Business Applications for your organisation, contact a member of our Microsoft Dynamics 365 team today.