Reaching your buyers on their digital journey
In this paper we share our thoughts and digital marketing strategy insights about what B2B buyers want, need and expect from digital marketing campaigns. Key techniques, tactics and digital tools that in our everyday experience have delivered the best ROI and competitive advantage in B2B marketing.
B2B Digital Marketing: Our Thought Paper explains what, why… how?
The Buyers Market
“74% of business buyers conduct more than 50% of their research online before making an offline purchase.”
Buyers Journey Stages
Have you thought about your customer’s journey in terms of where they are in a sales funnel?
The Buyers Persona
You write blogs. .. use Twitter … LinkedIn… you’re getting traffic, but there’s no increase in web conversions…what’s wrong?
You have the content buyers want, but can they find it at the critical points of their buying journey?
The Many Touchpoints
Have you considered the buyers multiple touchpoints are part of your overall digital strategy?
Pushing one digital strategy over the other limits… diversity. Is your marketing integrated and working in harmony?
The Sale is only the start
…its…no longer the end game. Repeat orders go to those sellers who do the best job of nurturing relationships. Are you their go- to for expertise?
Do you have the tools and data to understand the digital body language and behaviors of your buyer?